Who Listens To Podcasts?

Who Listens To Podcasts?

In the spring of each yr, Edison Research releases its compiled statistics for the prior year concerning podcasting and podcast listeners. One thing is definitely evident, every yr, podcasting is becoming more and more popular. Actually, podcasting is the fastest rising communication medium on the planet!

It is reported that 62 million individuals listen to podcasts each week! And the typical podcast listener has no less than 7 different podcasts they listen to, often on their smart phone!

The typical listener will accomplish that while at house (90%), or while commuting to and from work (sixty four%). Virtually half of the respondents also said they listen to podcasts while working out or out for a walk (forty nine%).

That does this mean for you?

Look at the three strategies of communication in the mass media market. Audio (radio and podcasting), visible (television or videos) and written (newspapers, magazines and blog posts). Two of the three require captivated attention (video and written). Only one methodology of communication will permit individuals to do different activities while nonetheless acquiring the data they desire. Audio!

Your listeners do not have to be tied down to a pc screen to observe or read your information. They'll take their smart phone with them to the gym, in the automobile, out for a walk or while working around the house or in the yard. Even modern vehicles are implementing podcast listening gadgets (USB and constructed-in audio) that help podcasting!

I'm dating myself a bit right here, but I can bear in mind when vehicles only came equipped with AM radio. FM was a "particular order" item! My how times have changed!

When you could have a podcast that provides info that folks want to eat, they are going to discover a way to acquire it. That is the total purpose of podcasting, to provide information. That info may be fiction or non-fiction; news or entertainment. There are individuals who listen to your podcast, regardless of what area of interest you are in. Clearly, the more widespread the niche, the bigger the potential audience. But you may become a major player in a smaller area of interest!

The average consumer of podcast audio reports they are doing housework, chores or just "nothing in any respect" (70+%). More than half (fifty two%) are driving!

Your podcast is the way to speak your story to people who need to hear. And the individuals in your area of interest will listen.

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