Who Listens To Podcasts?

Who Listens To Podcasts?

In the spring of each yr, Edison Research releases its compiled statistics for the prior year regarding podcasting and podcast listeners. One thing is definitely evident, every 12 months, podcasting is becoming more and more popular. In fact, podcasting is the fastest rising communication medium on this planet!

It's reported that sixty two million folks listen to podcasts each week! And the average podcast listener has no less than 7 totally different podcasts they listen to, normally on their smart phone!

The average listener will do so while at residence (90%), or while commuting to and from work (sixty four%). Nearly half of the respondents also said they listen to podcasts while working out or out for a walk (forty nine%).

That does this mean for you?

Look at the three strategies of communication in the mass media market. Audio (radio and podcasting), visual (television or videos) and written (newspapers, magazines and weblog posts). Two of the three require captivated attention (video and written). Only one technique of communication will enable people to do different activities while still acquiring the data they desire. Audio!

Your listeners don't must be tied down to a pc screen to watch or read your information. They'll take their smart phone with them to the gym, in the automobile, out for a walk or while working around the house or in the yard. Even modern automobiles are implementing podcast listening units (USB and built-in audio) that support podcasting!

I am relationship myself a bit right here, however I can keep in mind when vehicles only got here geared up with AM radio. FM was a "special order" item! My how instances have changed!

When you could have a podcast that provides data that individuals want to eat, they may discover a way to obtain it. That is the total goal of podcasting, to provide information. That info will be fiction or non-fiction; news or entertainment. There are people who listen to your podcast, regardless of what area of interest you're in. Obviously, the more common the niche, the larger the potential audience. However you possibly can become a significant player in a smaller niche!

The average consumer of podcast audio reports they are doing housework, chores or just "nothing in any respect" (70+%). More than half (fifty two%) are driving!

Your podcast is the way to speak your story to people who must hear. And the people in your area of interest will listen.

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